How to create a collaboration as a brand (3 easy steps)

The collaboration form has three short steps. You only need the influencer’s email address. If they already use Hirencer they are notified, and if not, they receive an invitation by email.

Before you start

• The Company / Brand profile selected.
• Agreed terms with the influencer: deliverables, deadline and total amount.

Step-by-step

1. Open the form

   Go to Collaborations and choose New collaboration, or open new.hirencer.com/collaborations.

   On mobile: Bottom bar: Collabs, then New collaboration.

   On desktop: Dashboard menu: New collaboration.

2. Fill in the collaboration details (form step 1)

   Enter a title, the platform (Instagram, YouTube or other), what the influencer should deliver and the publication deadline. Optional: required caption, hashtags, mentions and minimum time the post stays live.

3. Add the influencer (form step 2)

   Enter the influencer’s email. A message tells you if they are already on Hirencer. Name and social link are optional.

4. Set the payment terms (form step 3)

   Enter the total amount for the influencer. Pick a preset such as 100% upfront, 50% before and 50% at publication, 30/40/30 or 100% after publication, then adjust the milestones. They must total exactly 100%.

5. Review the platform fee

   The page shows the fee percentage and the total the brand pays. The fee is added on top of the agreed amount.

6. Save and send the invitation

   Keep Send the invitation as soon as I save ticked and choose Save collaboration. The influencer is invited.

Tips and good to know

• “Before publication” milestones are released after funding, while “after publication” milestones need verified, live content.
• You can cancel an unfunded collaboration at any time.
• Make deliverables and requirements specific to avoid disputes.

Frequently asked questions